We are proud to announce a new GreenForest presence as exhibitor at the international trade fair Orgatec 2024, Koln Messe, Germany, from October 22-25, the main important Office furniture, and facilities fair from Europe. The exhibition offers the opportunity to present the results of the collaboration between the famous architect, product designer and professor Roberto Semprini and GreenForest manifested in several new product collections.
Roberto Semprini, as Italian product designer with over three decades of experience pushing the boundaries of traditional furniture design. With a background in architecture, which he studied in Florence, Semprini began his career in 1987, collaborating with the avant-garde group “Bolidismo.” This experience shaped his open-minded approach, where design is not confined to functionality but becomes a form of artistic expression. Roberto collaboration with GreenForest for the collection showcased at Orgatec highlights these signature traits.
What sets Semprini apart is his unique ability to merge architectural geometry with the fluidity of contemporary art, infusing his designs with vibrant, emotional aesthetics. Every piece he creates bears the hallmark of his unconventional style and artistic influences.
One of his iconic pieces of furniture is Tatlin produced by Edra. Tatlin transcends the typical dimensions of a sofa to become a symbol. A manifesto and iconic image of the 1990s, it is a centerpiece sofa characterized by its spiral shape, loosely inspired by Vladimir Tatlin’s tower from 1920. Tatlin was part also of Madonna – Drowned World Tour 2001 concerts scenography.
Photo: https://robertosemprini.it/product/
For the GreenForest Office 21 collection, which will debut at Orgatec 2024, Roberto Semprini drew inspiration from Piet Mondrian, a pioneer of the 20th-century De Stijl movement. Mondrian revolutionized art through his use of simple geometric forms—straight lines and rectangles—and a color palette limited to primary hues of red, yellow, and blue, alongside black and white.
Photos source: https://magazine.artland.com/art-movement-de-stijl/
Mondrian’s work strikes a fine balance between simplicity and complexity. While his compositions may seem minimalist, they conceal deep structure and mathematical precision. These same principles were applied to the furniture collection developed by GreenForest in collaboration with Semprini, maintaining the clarity of lines and strict geometry. At the same time, the furniture brings a sense of dynamism and flexibility, catering to the needs of modern workspaces without compromising on elegance or functionality.
Office 21 is a GreenForest furniture brand that seamlessly blends creativity, craftsmanship and cutting-edge technology. By combining these elements, we’ve created solutions that reflects innovation and delivers optimal performance, capturing the essence of what the present era has to offer at its best.
Office 21 collections developed with Semprini Studio create an inspiring environment that motivates people to work, whether individually or as part of a team, encouraging them to embrace their time there. Key pieces include:
Mondrian Bookshelf – a modular storage system that is easily configurable and adaptable to various workspaces. Whether for large offices or smaller areas, it offers versatile solutions for organization and aesthetics.
Milano Desks and Tables – featuring a robust metal frame, this desk merges elegance with durability. With a minimalist yet sturdy design, the “Milano” desk is ideal for offices that require reliable furniture built for heavy use, all while maintaining a clean, modern aesthetic.
Fluxo System – an innovative element that combines functionality with aesthetics, providing high levels of acoustic isolation and visual separation. Perfect for open-plan offices, it maintains a comfortable and organized work atmosphere.
Piet Cabinets – a contemporary storage solution designed for style and functionality. With a sleek, geometric aesthetic, these cabinets bring a modern edge to any space. Whether used in offices or homes, Piet cabinets offer a blend of artistic design and practical storage, making them adaptable to various environments.
At Orgatec 2024, the GreenForest stand will be more than just an exhibition space—it will be an interactive environment. Designed to offer visitors a complete experience of the new furniture solutions, it will include collaborative and individual zones. The collaborative space will encourage informal meetings and idea-sharing, while the focused work zone will showcase how the Office 21 collection can transform workspaces into efficient, enjoyable environments.
GreenForest remains committed to innovation and sustainability by using durable materials and eco-friendly production processes. All products in the Office 21 collection are designed to minimize environmental impact and provide long-lasting, sustainable solutions.
We invite you to visit the GreenForest stand at Orgatec 2024, where innovation and design meet the future of workspaces!
Thursday, 24th of October, between 11 and 13 p.m. we will enjoy Roberto Semprini’s presence, experience, ideas and inspirations in our booth.
Cluj Napoca 400221, România
str. René Jeannel nr. 8, incinta Novis Plaza
+40 364 737182
cluj@greenforest.ro
